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That goes without being said that direct mail printing has become one of the best-kept marketing secrets in boosting the sales of most business. As a matter of fact, one of the uphill battles in the print industry is climbing the idea where direct mail advertising should be avoided because it is too overwhelming. The question here, is it that difficult? Like many other small-medium business owners, you may rely on direct mail printing and mailing service as it allows you to communicate with your target audience directly – people that are more likely to purchase your products or services. In [...]

Variable data printing is one of the methods of digital printing that utilizes certain software and change the output of digital printing press to customize each piece with unique images or text based on the existing spreadsheet or database. It’s often been used for addressing, but currently used more frequently to personalize the graphic, text or branding messages to keep more pertinent to the recipient. You can assume variable data printing service as a supercharged form of personalization where every information you have on potential or current customers can be used in creating more targeted marketing. This marketing method can be [...]